Minimum Advertised Retail Price Policy

As the world's leading manufacturing of gourmet equine treats, The Grazing Gourmet (DBA Nickerdoodles) is focused on maintaining high margins for our retail/distribution network. In recognition of the investment in time and resources required for our high-quality retailers and distributors to provide the level of customer service and product knowledge expected from our customers, Nickerdoodles is committed to enforcing policies which allow our resellers to maintain high profit margins through the sale of our products.

The Grazing Gourmet (DBA Nickerdoodles) has an established Minimum Advertised Price (MAP) Policy that an Authorized Reseller must follow for the advertising and marketing of The Grazing Gourmet (DBA Nickerdoodles) products. All The Grazing Gourmet (DBA Nickerdoodles) Authorized Resellers must agree to the terms and conditions of the following MAP Policy.

MAP pricing for all Nickerdoodles products can be found on your current price list. All advertised prices must be at or above MAP for all Nickerdoodles products. Resellers are not required to list prices in advertising. If a price is listed in an advertisement it must be at or above MAP. Actual sale price of products is solely up to the reseller, special 'in cart' pricing for online retailers and in store pricing for physical sales are acceptable and permitted.

Resellers are also responsible for ensuring their Nickerdoodles pricing is at or above MAP on internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above MAP price given the most recent publication of the price list. The Grazing Gourmet's MAP policy for all Nickerdoodles products apply to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.

From time to time, Nickerdoodles may permit resellers to advertise MAP Products at prices lower than the MAP price. In such events, Nickerdoodles reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.